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Zuma Jay Surf Shop Supported schemes

Surf Hire

Zuma Jay Surf Hire and Surfboard Demo Centre

At Zuma Jay we pride ourselves on the quality of oursurf hire equipment. From our main store in Bude we hire a large range of equipment including surfboards for all abilities; right from basic beginners surfboards to the latest high performance surfboards. If you are looking to hire quality equipment and progress in your surfing then Zuma Jay is the place to hire.

To compliment our extensive surfboard hire, we have wetsuits for winter and summer, bodyboards, and all theaccessories including boots gloves and hoods to get you in the water and enjoying the surf!

We are also a dedicated Surfboard Demo Centre which allows you to test out boards,and with our expert advice we hope to find the right board for your needs!

Our surf hire prices cover "Cornish 24 hour period" giving you plenty of time to enjoy your surfing with no strict time restraints! Weekly ratesand large group hire rates are also available. If you are unsure what level you are and what equipment you will need, don't worry we can advise you just pop in and see us, email or give us a call on(01288)354 956.

Hire rate for a "Proper Cornish" 24hrs (Take today and bring back tomorrow end of day):

Beginner Softboard- £15
Hard Surfboard- £15
Top EndSurfboard- £25
Premium Wetsuit- £10
Top End Bodyboard- £10
Stand Up Paddleboard(Including Inflatable) - £35
Accessories (Boots, Gloves, Swim Fins, BuoyancyAids, Paddles, Snorkel and Mask) - £5

Surfboard Demo Centre

We here at Zuma Jay fulling encourage a 'try before you buy' scheme in order to find the right board that is perfect for you. We have a large surf hire and demo centre which allows our customers to try out a wide range of board styles, shapes and sizes for as long as they want and take our equipment wherever they want... and the best part about it? You won't lose any money!

To start your demo scheme with us, it doesn't matter whether you're a pro or a complete beginner to surfing, all you have to do is come into the shop have a chat with us and tell us your experience / what style of surfer you are and what you're looking for in your next board. If you've seen any boards that have caught your eye then tell us and we can explain more about it and how certain aspects of that board may or may not be right for you, and from there we can recommend something from our fleet that will be great for you. We will present you with a very important hire slip which keeps track of what boards you've tried and how you got on with them and from there we keep recommending boards until you find the one that delivers for you! We then total up the amount you have spent on hire, and take all that money off the full cost of the board you have chosen!!

For complete beginners that want to purchase their first board, it is essential that the board is tested before paid for. This is because bigger companies, particularly online, have no consideration of the abilities of their customers and will happy sell a board that is not suitable at all. This is no fault of the customer, but it is driven by misinformation presented online, usually by surfboard manufacturers that market their boards by showing that their more advanced boards can be ridden by beginners which is not that case and is a way for them to make money on a wider audience base.

This misinformation can also be given to more intermediate surfers when they want to start moving down to a smaller board. Factors such a "literage" can be very misinterpreted and badly taken out of context when researched online so we are trying to debunk this problem by letting our customers try anything they like and see for themselves instead of shelling out hundreds of pounds to risk buying a board online before realising it's not a suitable board for them.

But the most important thing to us is making sure people walk out with something that they are stoked with and they know works perfectly for them!

We stock a large range of premium boards, from all of our custom shapes (Blob Fish, Speed Dialler, Easy Rider etc.) to branded Surftech's, Lib Tech's and Channel Islands.

We also do a weeks hire for the price of 4 days, so if you want a weeks premium hire it's £100 to try out as many top-end boards as you like! You hire the time and not the equipment, so if even you have a surf on a board for an hour and don't like it you can come back and swap it.

Remember, with our demo scheme all money spent is recorded, so when you settle on that magical board then all hire costs are taken off!

Surf Safety

We work very closely the RNLI in that we are a member of the
'Surf Hire Safety Scheme'which ensures that only the best equipment and advice is given to make sure your as safe as possible during your session.

  • Wherever possible, always surf at a lifeguarded beach and follow the advice of the lifeguards,

  • Novices should only ever surf between the black and white flags.

  • Ask a lifeguard for advice on where to surf.

  • Always have a lesson at an approved Surfing GBor ASIschool.

  • Always wear your leash.

  • If you get into trouble never abandon your board - it will keep you afloat. Wave your hand and shout for help.

  • Never surf alone.

  • Never surf between the red and yellow flags.

  • Never drop in on another surfer.

Rip currents (Rips)

Rips are strong currents running out to sea that can easily take swimmers from shallow water out beyond their depth. They are especially powerful in larger surf, but are also found aroundriver mouths, estuaries and man-made structures like piers and groynes.

How to spot a rip current

  • discoloured, brown water (caused by sand being stirred up from the seabed)

  • foam on the water's surface

  • debris floating out to sea

  • a rippled patch of sea, when the water around is generally calm.

How to get out of trouble

If you are caught in a rip or strong current, obey the three Rs:

  • Relax-Stay calm and float. Do not swim against the current, swim across it.

  • Raise– Raise an arm to signal for help. If possible shout to shore for help.

  • Rescue– Float and wait for assistance. Do not panic, people drown in rips because they panic. Obey directions from the lifeguard.

If you think you are able to swim in, swim parallel to the beach until out of the effects of the rip and then make your way to shore.